"I've Spotted It!"
Happy Green Moments Campaign Finale
Outdoor art display is fast becoming integrated into Singapore’s landscape and for 2011, Gobblerdeals Pte Ltd, an associate of Moove Media which is a member of ComfortDelGro, took the island by surprise with over 500 green Gobbler structures on green trees, plants and lush landscapes.
Displayed for a period of three weeks from 13 October to 2 November, Gobbler played “Peek-A-Boo” with the public, bringing “Happy Green Moments” to commuters on the go. With the aim of bringing smiles to public faces, attractive prizes were up for grabs as people were encouraged to capture and submit photos with creative captions of Gobbler to enter the “I’ve Spotted It!” contest.
Almost 800 entries were received and nearly 15,000 “Likes” generated on the Gobbler Facebook Page as participants vied for the Grand Prize of one pair of tickets to Paris, consolation prizes of five pairs of Hong Kong tickets, a Nikon camera and 500 pairs of SHAW movie passes giveaways.
Prominent industry names were invited for the judging, which took place 'live' on 25th November at the Moove Media office premised, where short-listed contestants were invited as well.
The honorary judges for this contest were:
1. Mr. Bernard Chan, Chief Executive Officer of 4As (Association of
Accredited Advertising Agents)
2. Ms. Magz Osborne, Southeast Asia Chief Editor of Campaign Asia
3. Mr. Ferdinand, Visual Communications Lecturer of Temasek Polytechnic
School of Design.
And amidst much anticipation, these winners emerged!
Grand Prize Winner:
Lee Sheng Li
Consolation Prizes Winners (in alphabetical order):
1. Jesus Malata
2. Joenalyn Ebora
3. Mary Tiffin Cristobal
4. Nicholas Lim
5. Suat Jun Teo
Photo with Most Number of Facebook Likes:
Ang Koon Peng, who received more than 1,800 “Likes”
With this Gobbler campaign, we have brought about our intended smiles to the public. Here at Gobblerdeals, we are encouraged by the strong support shown and will continue to bring goodness and value to commuters through ‘Fun’ deals as they give Monster Great Savings to all!
For more Monster Savings, check out http://www.gobblerdeals.com
Benjamin Khoo, Marketing and Sales Manager, Cathay Pacific and Junice Liew, AVP Marketing, Moove Media
Grand Prize Winner Lee Sheng Li
Consolation Prize Winners
Judges (L-R): Mr. Ferdinand, Visual Communications Lecturer, Temasek
Polytechnic; Mr. Bernard Chan, CEO, 4As; Ms. Magz Osborne, SE Aisa
Chief Editor, Campaign Asia
Group photo with prize winners and supporters!
AdLib Goes Entirely ONLINE wef January 2012
I wish all readers a blessed, fruitful and prosperous 2012!
May media budgets increase as ad spend escalates.
A Paradigm Shift into the Future :
Change is as inevitable as innovation and the evolution of the AdLib print medium into an online medium is both timely and necessary.
What began as a solely print publication almost 11 years ago has today evolved into a website, then a blogsite and now an edm. As a result, Media News will now come to you faster, with greater convenience and more frequently!
AdLib edms will be zapped thru’ the internet TWICE a month, each with FRESH & NEW content.
AdLib’s Website – www.adlib.com.sg - will be updated TWICE a month.
AdLib’s Blogsite -http://adlibmagazine.wordpress.com will continue to be updated DAILY Mondays - Fridays.
The journey has been a learning curve for me –
I couldn’t have done it without the help and guidance of each one of you. Thank you for sticking with me through it all!
And now, with the technology know-how and great help of Tribal DDB, AdLib is proud to launch its FIRST edm!
Valerie Trevor
Publisher/Editor, AdLib
The IAS Hall of Fame Awards 2011
You'd almost be forgiven for thinking it was a DDB night!
The DDB Group won several awards all on the same evening, but the most acclaimed was President and CEO David Tang winning the Lifetime Achievement Award at only 45 years of age.
Ranked No. 1 in effectiveness for 6 years in a row, DDB is the the Most-Awarded Effie, APPIE, AdFest nd Cannes Agency in Singapore.
As a marketing agency, it majors in marketing and advertising, digital engagement, data-mining, channel planning, direct response, design and identity, promotion and content development.
Reap Interactive Pte Ltd