JC Decaux brings Robinsons Bedshop OUTDOORS!

Celebrating Bedshop’s 5th anniversary this July, it recreated the sensory appeal of its bedding along the Orchard Road streetscape with a giant 3-D bed and sleeper displayed atop the bus shelter roof. Booked through Baccarat, the campaign kicked off in late July, slated to run through to January next year. Targeted at commuters and shoppers, particularly PMEBs looking at getting a good night’s sleep, the creative centres on the theme "What does it take to sleep soundly on a super busy road?" dramatising Bedshop’s promise of being "The Better Beds People" with expert bed consultants advising and recommending the most comfortable and appropriate bedding to customers to ensure a good night’s rest despite noisy surroundings.

SMRT Media & S’pore Grand Prix bring F1 to Orchard

Ambient ads are highly effective in pushing a brand message directly in-your-face and have a far better top-of-mind recall among target audiences. This is an ideal medium as it gives advertisers the ability to gauge responsiveness and maintain consistent brand awareness.

Gear up for this year’s Formula 1 race with SMRT Media as it launches its new ambient media, the Media Hub Wall, together with advertising partner, Singapore Grand Prix, in bringing the exhilarating Formula 1 race to Orchard.   

Its digital wall, located along the high-eyeball walkway between Orchard MRT Station and ION Orchard, comprises six LCD screens against a gigantic LED backdrop which combines to create a multi-sensory digital experience. Bedazzled shoppers are teleported to the Formula 1 race venue and treated to ‘front row seats’, heir senses revved up by a spectacular display of lights, action and sound as they countdown to the start of the Singapore Grand Prix.

"As the world’s only FORMULA ONE night race, Singapore GP is happy to be involved in yet another first. SMRT Media’s new ambient media wall enables us to highlight the unique sensory factors and electrifying ambience that race weekend patrons can expect this September," says Michael Roche, Executive Director, Singapore GP.

Ayam ‘re-brands’ its New Cans of Sardines

Ayam Brand sardines canned the old design and re-launched with a new look displayed on Clear Channel bus shelters in July and August.

Targeted at a new generation of mobile consumers, the campaign is aimed at those who seek not only convenience, but healthy and nutritious food for their daily consumption. Over a 4-week period, the campaign has appeared across island wide retail and grocery shopping environments.

SIS Sugar Launches ‘Jingle Jam’ Contest ahead of National Day celebrations!

How many readers remember this local sugar brand of yesteryear? In honour of National Day, SIS Sugar launched a ‘Jingle Jam Contest’ (its 1st branding campaign in a decade!) as it re-connects with Singaporeans and puts big smiles on their faces. Using its memorable jingle ‘Sugartime’ from the late 80s, consumers were encouraged to upload their new renditions using any words (as long as it was melodic and family-friendly) to YouTube. Whatever their singing style, they were asked to submit personal creative and unique renditions of the original SIS Jingle and let Singaporeans be the judges. K-Pop, Hip Hop, Rap, Rock, Sentimental or simply Jazz/Fusion – whatever! The nation-wide search for Talents creating the next SIS Sugar jingle has begun!

The ‘Jingle Jam’ Contest used social media with mechanics posted on Facebook - and entries uploaded and judged on YouTube. Additional media amplification was done through radio talk and PR activities.

Search for ‘SIS Jingle Jam’ on Facebook or visit http://tinyurl.com/277cjle to see the list of exciting prizes. Winners were announced in early September  while online voting took place throughout August.

Participants showcased their talents LIVE and garnered public support at a two-day special consumer event at Palawan Beach, Sentosa, which was posted on Facebook.

NTUC Income flash flood ad creates online buzz

AdLib congratulates the head insurance honchos @ NTUC Income for taking the initiative to stay on top of current happenings  - and turning a rare occurrence such as our recent freak flash flood along Orchard Road into an advertising opportunity. WAY TO GO, Guys!

PULPYLICIOUS!
Coca Cola Launches Minute Maid on the Streets

By far the largest sampling promotional campaign ever undertaken in Singapore by Coca-Cola, it engaged consumers through its innovative & engaging hands-on activities both in-store & outdoors.

Minute Maid Pulpy, a naturally-refreshing fruit drink with real fruit  juice and orange pulp, offers a deliciously fun and unique sensory experience. Singaporeans were engaged in an innovative and iconic sampling exercise, creating much buzz and interest.  Beginning on 19th  and 20th of June, it took place at various locations along Orchard Road, inside CBD zones and in the heartlands. Consumers were captivated by interactive outdoor panels at selected bus stops where they collected tokens which they then used to exchange for free bottles of Minute Maid Pulpy from nearby sampling teams.

It's not over yet! Look out for more such weekend treats coming up soon.

adidas Launches  ‘Light Speed’ Challenge

Search for the nation’s ‘Fastest’ Player!

adidas took the 2010 World Cup fever up a few notches by launching the adidas ‘F50 adizero Light Speed Challenge’ where participants had to dribble past superstars "The Spark - Lionel Messi", "The Blaze - David Villa", "The Link - Steven Pienaar" and "The Bomber – Diego Forlan" to score a goal in the fastest time possible to win big! The Challenge took place over a fun-filled weekend in late June along with other exciting adidas-organised activities at Ngee Ann City Civic Plaza.  Building on the theme of ‘speed’ the key product attribute of the recently launched adidas F50 adizero boots, the aim of the game was superfast football.

Engage, Interact & Try On the product – the best way to sell the product and push the brand. Everyone who participated in the the Lightest Football Boot Challenge was a winner!

WINNERS QUIT!

Johnson & Johnson recently launched an extensive marketing campaign from end-June to mid-September to support its new health initiative. The Nicorette Quitters Campaign, a nationwide smoking cessation programme, is aimed at helping individuals overcome the physiological, psychological and behavioural issues of trying to quit smoking.

With motivation being one of the key factors in smoking cessation, the campaign focuses on social media to connect quitters with supporters to give them a stronger chance of success, through a dedicated website www.nicorettequitters.com.sg built on Facebook technology, guiding individuals through the different stages of their quitting process to keep them focused on their goal. Kicking the habit is no longer a solitary journey as quitters will be able to share online their trials and tribulations in trying to quit, as well as receive support from other quitters, friends and families. Participants are also provided with daily tips and advice, and can track their progress of how much they have achieved during the course of this programme.

The initiative will be supported by a special advertising campaign built around the theme "Join The Race To Quit". Depicting different run images, the 12-week campaign will extend across a wide range of print, online and direct mail executions. The theme is symbolic of the quitter’s challenging journey to smoking cessation, how it takes mental determination, physical endurance, motivation and emotional support to get to the end of the run, and where the desire to just give up can sometimes be very strong. The participant’s courage and success in embarking on this very challenging personal quest is celebrated with the Nicorette Quitters Run, the world’s first and only run to promote smoking cessation on 18th September 2010.

Registration for theNicorette Quitters Campaigncan be done online via www.nicorettequitters.com.sgand at selected Guardian Pharmacies. Participation is free.

Creative agency is BBDO/Proximity and Media agency is OMD.

''LIVE" Updates for McDonald's QuarterPounder with Cheese

‘Beefy’ or ‘Cheesy’ voting for the Quarter Pounder with Cheese was a great strategy in building brand loyalty. McDonald’s partnered JCDecaux for the re-launch of an all-time favourite by engaging the public in some interactive fun. This creative and media-first campaign encouraged the public to log on to  : www.facebook/mcd.QuarterPounder.com to cast their votes with the opportunity to win themselves a limited edition QPC t-shirt every week! Live feeds of the voting results could be seen on JCD’s 12-sheet panels.

Targeted at young working adults aged 24 to 35, beef burger lovers looking for a quality beef experience, it was a OOH hit, placed by OMD while DDB did the creative.

There’s no debate about it from this Editor - I just love my Quarter Pounder with both beef and cheese when it appears on McDonald’s seasonal menu. (wish it had more crunchy onions though!)

Express Your Colour, Your Sound

Did you know that the concept of wearing Blue Jeans is 137 years old? Read more here: http://www.levistrauss.com/blogs/happy-birthday-blue-jeans)

Levi’s® brand rocks with a new creative campaign for its latest Levi’s® Square Cut Colour collection in Asia this summer. With its digital elements,it evokes youth to express themselves through an engaging platform that fuses fashion and music, reflecting fun and creativity with the innovative application of colour.

"The inspiration behind the campaign - innovative colour details in this season’s Levi’s® Square Cut collection. We are tying it to the free thinking creative expressions of youth and their multi-dimensional music preferences. Highlighting their strong sense of identity and personality with colours - and leveraging on an integral driver of youth lifestyle," Agnes Tann, Director, Marketing Comms, Engagement Marketing and CRM.

The key visuals for print capture youth in their favourite Square Cut denim, pushing the limits of self expression and enjoying their music lifestyles. These include scenes of sweaty rock fans in the thick of a mosh pit, under the disco ball grooving to fun pop tunes, shuffling to the contemporary bits of electronica, and battling it out with break dance.

Race promoter Singapore GP hits the streets with Clear Channel on a stunning flagship along Victoria Street

The 2010 Formula1 Singtel Singapore GRAND PRIX returns to the Marina Bay Street Circuit from 24 To 26 September, but it has already revved into the heart of the City with Clear Channel 4 months before the race!

FedEx Champions Efficiency & Sustainability with New Campaign

A new advertising campaign by FedEx highlight its commitment to service excellence and sustainable business practices. Inspired by the recent deployment of more fuel-efficient FedEx Boeing 777 Freighter aircraft in Shanghai, China and Hong Kong, the creative uses a simple yet clever typographic execution. The sustainability message"18 percent lower emission aircraft…because the environment has deadlines too" is used to define the profile of a 777F aircraft, which is also the central graphic focus, and the same creative approach was adapted to communicate an additional service message, "New faster 777 freighters: so you don’t have to rush."

Conceptualized by BBDO, this new campaign is adapted for print, online, outdoor and radio broadcast media.