COMPANY BUZZ

WHY is there a need for an Online Advertising Network?

AdLib Editor Valerie Trevor in a face-to-face chat with Mat Ward, Regional Sales Director, Admax Network

I never quite understood what an advertising network was all about and why there is a need for one till I met up with Admax Networks' Mat Ward, who described its function and role ever so succinctly. Simply because it’s a more efficient and effective way to reach your targeted consumers anytime and anywhere. The ability to reach your target audience is vital to any business and online media fragmentation is an undisputed escalating reality. According to a global survey by comScore, Inc., top websites in Singapore offer up to 72% total reach, but the sad reality is that only 33-45% of time is spent on them. The remaining 55-67% of time is spent on thousands of other niche content websites.

It is very crucial for advertisers to reach their audience(s) wherever they are online - and the easiest way to maximize reach & frequency is by utilizing a wide variety of targeted websites. However, this is a challenging and daunting task because, with over tens of thousands of websites, it would be virtually impossible to media buy and consolidate results of any campaign. That’s where an ad network comes in - through a single touch point, it delivers your brand message(s) to audience(s) across thousands of websites. Using advanced ad management platforms, it has the ability to aggregate and target audiences based upon specific demographics, zeroing in on the content they consume and environment they are in.

The intrinsic value of an ad network is that it takes over all the hard work for advertisers and lets agencies and advertisers focus instead on their core competency: to build and execute their digital strategy.

We’ll talk aboutad network BRAND SAFETY and OPTIMIZATION in the coming issues of AdLib.

Established in 2003, Admax Networks has the distinction of being the largest online advertising network in SEA, focused on connecting premium brands with more than 76.1 million people across multiple online environments. Visit www.admaxnetwork.com for more information.

Signs of Life

Turbo Print Pte Ltd, a wholly owned subsidiary of Ho Printing, has expanded beyond the boundaries of conventional outdoor print production work. Recognising the fast-evolving and diverse market needs of its clientele, it has creatively innovated its scope of work to include a specialist Creative division

Thinking and operating Out-Of-The-Box is its forte! Highly visible is the design and construction of quality signage display works on prestigious projects MIRO showflat, Horizon Residences, Greenwood & many more. In doing so, Turbo Print seeks to build a complementary relationship, enabling clients to explore beyond the boundaries, while enhancing their outdoor marketing efforts aesthetically.

Turbo Print plans to exert much effort in continual innovation and product renewal. Email Sara Goh or Ivy Ten for details and further enquiries : sara_goh@turboprint.biz /ivy_ten@turboprint.biz